Have you ever decided to send an email to someone or a company to introduce yourself and your work? I am sure that all of us have been there and have done that, but how?
Many of us promote our work in a non-promotional way. We may drag and drop our portfolio in the attachment section, and name the files, “Image-03” or something similar. We may send our introduction email without a body or without a proper subject.
In a perfect world you and your work may have a chance to be discovered this way and there might be someone who falls in love with your work, but since this is not a perfect world, the following 5 tips may help you and your work be received better:
First thing that matters in an email is the body message and the actual content of that email so the person get to know more about you and your purpose of the email. Don't start off with "Hello" or "Hi". You can use greetings like that once you have gotten to know the person. Start off with a tried-and-true business greeting. Avoid using the recipient's first name in the salutation.
"Dear Ms./Mr./Mrs." - If you are at all unsure about the marital status of the female you are emailing, you should always default to using "Ms." as it is less presumptuous.
"To whom it may concern" - This should only be used if you are not sure who will be receiving the message. And finally, your first sentence should introduce yourself to your recipient.
You can start with “My name is…” and give your title if applicable.
Using a proper font with a decent size is important. Try not to use a bright color for body text, or a tiny and small size for the text. Make it readable and strong.
Adding a signature can show how much you care about your job and how professional you are. An email signature allows you to automatically include a few lines of contact information (or any other information like your full name, job title, logo,etc.) to the bottom of every outgoing email message, allowing you to easily advertise your business or yourself.
The most important part is presenting yourself and your work by a good selection of your artworks. DO NOT drag and drop your work into the attachment section. It is not appropriate at all and the recipient might even refuse to look at your awesome work. Instead, make sure you put together a selection of your skills and talent in a PDF file. Don’t forget to rename your files with an accurate name.
Your recipient should have a good idea about what the email is about before they even open it. Keep it short as well; a long subject can be cumbersome. For an introductory email, it is usually acceptable to write "Introduction - Your Name". Make sure to write the subject line first! A common mistake is to save the subject line for last, which can lead to forgetting to write it at all.
Now that you know these tips you can send us an email to present yourself or leave us a feedback about this post.